Online purchasing 'growing trend'

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Consumers are increasingly going online to purchase insurance products, a new report states.

Natasha Virtue, communications manager at Sainsbury's Bank, claims that people are looking on the internet for their car, pet and even life insurance. She says that there is a steady increase in the number of policies being purchased online - and that competition is increasing as a result.

"It's a highly competitive market at the moment. We're actually encouraging people to seek four quotes if possible, because the more you can shop around, the better deal you're likely to get," she commented.

"In terms of online purchasing, it is a growing trend. We're seeing a steady increase.

"But we have found that people still like the phone. So you do get people who really just want to speak to somebody and go through all the details on the phone."

She went on to say that people seem to feel comfortable getting quotes for a wide range of insurance products online - even life insurance.

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