Comparison sites for 'best life insurance deals'

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Looking at online comparison sites can help consumers get a better life insurance deal than those offered to them by their bank, one expert has said.

An advisor at independent financial advisor firm Libra Financial Planning says that "life insurance is pretty cheap".

"A lot of [customers] just go straight to their bank and get their bank to insure them. And the banks are usually more expensive than if they shopped around. There are websites available where they can get the cheapest quotes," he explains.

A recent report from Sainsbury's Bank showed that life insurance premiums can vary in cost by as much as 66.2 per cent - with 70 per cent of customers seeing the amount they paid in premiums fall between September 2006 and March 2007.

"It's more important for somebody to have some sort of cover in place, especially if they've got children or a big loan, than to not get anything," the Libra advisor added.

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