It was also revealed that only three per cent had complained about their provider in any shape or form.
Maggie Craig, the ABI's life and savings director, said the findings show that the industry is making progress in "improving customer experiences".
She added that schemes established to tackle the issue will "further improve customer service across the life and pensions industry".
Established in 1985, the ABI was created to promote and represent the interests of all businesses in the UK's insurance industry.
As well as compiling research, the body also organises conferences, seminars and events for its member companies.
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