The good news for those who have yet to start saving as a result of comparing electricity prices is that the Canary island is a great destination all year.
Jose Manuel Bermudez, vice-president of the Tenerife Island Government and councillor for tourism, says the Spanish resort is a 12-month holiday spot.
This is a result of its warm winter climate and what Mr Bermudez labels an "unbeatable" spring weather pattern.
He notes a "welcoming atmosphere and a fantastic range of activities, facilities and hotels make the island a perfect choice for relaxing breaks, family holidays or adventure trips".
The Tenerife Tourism Association recently decided to start promoting Tenerife via the video-sharing website YouTube.
Posted by Richard Eden
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