He describes it as a "hip and sexy" place to be, with a lot more to offer than its traditional reputation for castles, beer and clocks suggests.
"We want to encourage British travellers to go and see for themselves what a creative and innovative place this country is," Mr Lohmann explains.
Cities such as Berlin can "definitely take on" the likes of Milan and Paris as a fashion hotspot, he notes.
A switch of energy supplier could give Britons the extra cash they require to plan a trip across the North Sea in no time at all.
According to recent figures from the tourist board, more than eight million overnight stays were recorded in July.
Posted by Richard Eden
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