He claimed that LEDs can be 80 or 90 per cent more efficient than conventional bulbs and also lauded their longevity - with some models lasting "in the region of" 20,000 hours or around 20 years.
However, Mr Smith also noted that the benefits of the fixtures are not confined to those looking to compare electricity prices, as they offer a great deal of freedom in terms of interior design creativity.
"The fittings tend to be smaller and more discreet, and it gives you more flexibility as well," he explained.
The benefits of LEDs were recently lauded by Kevin McCloud, presenter of Channel 4's Grand Designs, who praised their various uses.
Posted by Jim Tidy
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