New Poll: Four out of five UK homeowners unaware of new 'green deal'

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With only days left until its launch, a new poll has found out that four out of five people in the UK have not even heard of the Government's new 'Green Deal'.

Set to launch on Monday January 28, the new scheme has been greeted with a level of indifference from the public - with reports suggesting only two homes have actually registered for the scheme.

The 'Green Deal' has been designed to tackle rising energy bills and also cut down carbon emissions from UK households - which make almost a third of the country's total emissions.

This could be done through insulating parts of the home, such as walls or lofts, or even by installing items such as solar panels.

With the 'Big Six' all increasing energy bills over the last few months, and despite measures such as the Warm Home Discount Scheme which offers discount on electricity bills to the country's most needy, many believe further action is still needed to help homes become more energy-efficient.

Earlier this week, members of the campaign group, Energy Bill Revolution, sent Prime Minister, David Cameron, a letter warning him that more action needs to be taken on fuel poverty.

The group estimates that by 2016 up to nine million UK homes could be in fuel poverty: something measures like the 'Green Deal' aim at addressing.

However, the YouGov poll of 5,071 UK energy customers found that four out of five (81%) of them had not even heard of the new Government scheme.

The poll found that many people were reluctant to get on board with the scheme, with over half (51%) blaming cost as the biggest obstacle in regards to making their homes more efficient.

The Department of Energy & Climate Change (DECC) itself reported that, so far, only two households had actually registered to the scheme: despite a £125m cashback scheme offering homes up to a £1,000 if they acted quickly and signed up as early adopters.

The amount of cashback on offer varies dependent on the product, with £100 offered for loft insulation and £650 being offered towards the cost of solid-wall insulation.

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