The boss of the 'Big Six' energy firm SSE has said he is ashamed of the huge amount of criticism surrounding his company over the mis-selling scandal it has been caught up in.
Ian Marchant said he was 'deeply ashamed' after Ofgem hit SSE with a Â£10.5m fine for misleading customers on competitors' prices.
The energy regulator hit SSE with the fine after finding the firm guilty of using misleading scripts and failing to give accurate estimates and comparisons to its customers. This wrongful practice extended to communication over the phone, in-store and also via doorstep sales activities.
In an interview with BBC Scotland, Mr Marchant was asked how he felt knowing certain SSE staff members had been found to be lying to customers on his watch.
In response, he said: "The examples of lying were few and far between. More common was misunderstanding, either deliberate or accidental.
"However, I feel deeply ashamed that a company I've been involved in, where I've been proud to be a leader, was involved in something that it should not have been.
"Absolutely, it's something that I'll regret for the rest of my career."
Mr Marchant is set to stand down from his role of chief executive at SSE after more than 11 years in the job.
As part of the Green Deal, SSE offers subsidies on a number of energy-saving measures in the home for its customers. These include the such things as fitting a new energy efficient boiler or wall or loft insulation.
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