On the 16th of February, we told you about the Power To Switch campaign being launched by the Department of Energy and Climate Change (DECC). The plan was to encourage as many citizens to switch as possible. A staggering £2.7 billion was being overspent on energy due to consumer’s not switching tariff once they were placed on the standard rate.
One month and 130,000 homes switched later, £38million has been saved in the UK. The 4-week campaign was shown on a variety of media platforms from viral, print to television.
Since the campaign, figures provided by Ofgem show that there has been a total of 193% savings. The DECC Power To Switch website has generated more than 350,000 visits. Resulting in an average saving of £312 per household.
Ed Davey, Energy and Climate Change Secretary, spoke of the campaign’s success:
“Our campaign has helped put millions of pounds back in people’s pockets – and thousands have benefitted. A huge increase in switching in a four week period shows that people want better deals from energy providers – and our reforms to the market have driven competition and made that possible.”
The government’s programme of energy market reform includes:
· Halving switching times – it now takes only 17 days to switch energy supplier down from five weeks last year
· Encouraging new suppliers onto the market – there are now 21 independent suppliers
· Legislating to back Ofgem reforms that force energy companies to make energy bills clearer – and providing information for customers about how to switch
Scott Byrom, energy expert at UKPower.co.uk, said “The ‘power to switch’ campaign has been a revelation to the energy market to help drive engagement and help consumers “be an energy shopper” to save on their home energy bills. Price comparison websites have been promoting the benefits and savings available for years but the government’s stamp of approval has really cut through to improve the appetite for consumers to switch and find a better energy tariff. The momentum is now with us the consumer and so it’s on us to ensure we keep this going to truly drive this market forwards. In doing so, we’ll drive competition by keeping suppliers on their toes forcing them to up their game in terms of both price and service. Let’s hope this is the start of a new chapter for the energy switching market and that we see similar campaigns of this nature in future."
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