It also hopes to make older people aware of the fuel benefits available to them and ensure they claim their full entitlements.
The campaign is to be supported by GMTV, with resident health professional Doctor Hilary Jones giving the campaign three days of coverage and a special feature on how to claim benefits.
Yasmin Pethania, from British Gas Personal Responsibility, said the firm's previous campaigns had "gone a long way to helping" elderly people during winter.
She added: "We are determined to help where we can this year with a focus on empowering older people."
British Gas Business recently shared a Green Apple award for Environmental Best Practice in the Commercial Utilities Sector with facilities company Carillion.
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