Comparing electricity prices online may be the future for the power market, after one expert warned traditional methods of persuading people to switch energy supplier are outdated.
Mark Todd, co-founder of energyhelpline.com, says tactics such as doorstep selling have contributed to a poor relationship between fuel suppliers and their customers.
He notes firms now need to have a rethink and approach householders in a more organised and professional way.
This could include offering their services via an electricity comparison website, where all the details of a tariff are available in a no-pressure environment.
"Always approach people in a way whereby they're using some kind of authoritive calculator," Mr Todd explains.
Many consumers may currently be on the lookout for a switch of energy supplier, with a recent study by Which? Showing more than one-in-three people do not trust their current provider to give them the best tariff on the market.
Posted by Jim Tidy
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