Consumers switching their current account to Halifax will receive a £100 payment into their new account, the high street bank has announced.
The bank says that the bonus will apply to anyone switching to any of its mainstream accounts, not just those opening up a high interest current account. Halifax claims that it pays six per cent interest in its high interest current accounts, compared to the 0.10 per cent the Big 4 High Street banks generally offer.
It says that consumers therefore miss out on around £1 billion every year on interest payments as a result.
Halifax also says that customers could get an extra £25 by signing up to get a Halifax One Credit Card.
"Why stick with a current account that is costing you £60 each year in lost interest? Switching has never been easier, now it's never been more worthwhile," Paul Marriot-Clarke, Halifax head of banking, said.
"The extra £25 bonus for switching a credit card means there's little reason to keep poor value products. Switching both now could make you over £250 better off next year."
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