ITV subsequently apologised for the blunder which cumulatively resulted in overpayments totalling £200,000. It offered full refunds, suspended its premium interactive services and appointed an independent auditor to tackle the problem.
Yesterday Icstis imposed a formal reprimand upon ITV.
It said its decision to withhold a fine on the broadcaster was made because of a number of mitigating factors – including ITV's voluntary disclosure of its error, the lack of public complaints and the lack of financial gain from the breach.
ITV donated the £200,000 to charity. Icstis' adjudicating panel requested that its executive check that the donation had in fact taken place.
A spate of recent reports into misuse of broadcasters' interactive content has prompted an investigation by Icstis recently. A number of other programmes have admitted or been implicated in alleged wrongdoing, including Channel 4's Richard and Judy and BBC1's Blue Peter and Saturday Kitchen.
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