Consumers can reduce the amount of money they spend on electricity by opting for more energy-efficient appliances, it has been claimed.
According to the National Environment Agency (NEA), efficient appliances are better in the long run as they can help consumers slash their energy bills.
The comments came as the NEA introduces a new labelling system for electrical goods, with the most efficient products receiving a four-tick rating.
An energy-saving air-conditioner or refrigerator which is run over its entire lifespan can be up to 50 per cent cheaper than a less efficient counterpart, the NEA claimed.
The NEA said: "Debunking a common misconception that energy efficiency translates into greater costs, the study revealed that energy-efficient models are not necessarily the most expensive models available."
Meanwhile, the British Retail Consortium has called for VAT on energy-efficient appliances and technology to be dropped to encourage its widespread uptake.
The group claimed the current tax regime was stifling the industry.
Click here to run an energy price comparison, and see if you could be paying less for your gas and electricity.