Which? has seen more than 75,000 consumers sign up for its 'collective purchasing' energy scheme, just a few days after its official launch, according to an article published by the Telegraph.
The aim of the Big Switch - a nationwide scheme - is to provide consumers with the opportunity to group together to persuade energy suppliers to offer them energy tariffs at much a more competitive rate.
Any offers made by energy suppliers are submitted in a reverse auction format, allowing the collective - signed up for the Big Switch - to choose the best deal.
Similar schemes have been adopted in the past by other European countries, such as Holland, with a significant amount of success.
Although in its infancy, the Big Switch has drawn support from new Energy Secretary, Ed Davey, who has stated his desire to see more similar initiatives launched in the future.
Shadow minister, Caroline Flint, has also praised the idea, stating: "This is a simple but potentially trailblazing way to help bring down soaring energy bills."
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