Smart meters within homes would benefit greatly from clear visual displays, it has been claimed.
After the Energy Saving Trust said such innovations will be "essential in ensuring the potential energy saving benefits to consumers materialise", Peter Jenkins, head of communications and public affairs at the Energy Retail Association (ERA) expressed his agreement.
He said that by providing customers with detailed, accessible information on the energy they are using, there are better able to monitor their spending on gas and electric.
"This has always been the cornerstone of the energy industry's approach to smart metering. The industry has always maintained that customers need a display of energy information in order to gain the maximum benefits," Mr Jenkins added.
He suggested that smart meters will "revolutionise" the way customers think about and pay for their energy.
Last month, consumer rights group Which? claimed there is a need for greater transparency in the British energy market, in order for consumers to access the best electricity and gas prices.
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