Instead, companies might like to try "less flashy" methods such as lowering the thermostat or lagging hot water tanks, as Mr Pollit said such practices can be more effective.
Furthermore, in order to meet the government's efficiency targets, Mr Pollit noted that a higher percentage of bills will be paid towards measures aimed at combating carbon emissions.
Last week, the prime minister visited a village in Oxfordshire, where residents have taken almost 600 different actions to address climate change. David Cameron commended the people, saying they were "getting results".
Posted by James Green
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