Marks and Spencer (M&S) has announced that its life insurance customers can get a five per cent discount on their cover if they apply online.
The retail company, whose insurance scheme is provided by HSBC Life, is also offering £25 worth of gift vouchers for use in its stores.
Discussing the new offer, which is expected to run from now until the end of next year, chief executive of M&S's money division Brendan Cook said the discounts were "great value".
He explained: "M&S life insurance already represents great value for our customers with both level and decreasing term cover available from £5 per month, so we are pleased to be able to pass on an additional five per cent saving to customers who choose to apply online."
M&S launched its financial services division in 1985, but rebranded the company in October 2003.
The company was recently named Best Life Insurance Provider 2007 at the Your Money awards and was commended by Moneyfacts for its competitive term assurance.
Click here to run an energy price comparison, and see if you could be paying less for your gas and electricity.