"Consumers are motivated by eco-innovations and ethical credentials as never before," he explains, adding businesses do not cut back on harmful emissions "for the love of it. They understand their customers very, very well".
The industry insider claims there is plenty to gain for organisations that develop ways of going green and reducing their business energy consumption, including an immediate upturn in sales and a rise in profits.
Among the companies to have taken eco-friendly action in recent times is eBay, with the online auction site adding a new resell and recycle feature to its portal for electronic goods.
Posted by Richard Eden
Click here to run an energy price comparison, and see if you could be paying less for your gas and electricity.