Small businesses fail to see energy benefits of cloud computing

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Recent research conducted by E.ON - one of the big six energy companies - has displayed a lack of awareness amongst SMEs (small and medium-sized enterprises) regarding how the use of cloud computing could help them reduce their energy bills, according to an article published by TechWeekEurope UK.

A total of 896 SMEs were surveyed by E.ON, with the results displaying that around 86 per cent of respondents weren't aware that cloud computing could potentially save them money on electricity bills; a further 39 per cent struggled to describe what cloud computing was.

Ridding the need for electricity-consuming servers, cloud computing is being promoted as a more energy-efficient option.

Head of business sales at E.ON, Iain Walker, commented on the survey's findings.

"Energy is a hot topic for UK SMEs and it's clear they are unaware of the energy saving solutions available to them.

"By adopting cloud computing, small businesses are in a win-win situation, they will be able to improve their productivity through its flexible approach and will benefit from savings on their IT energy expenditure," Mr Walker added.

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