Two-thirds of Brits are trying to save money on energy bills because of the recession, according to the latest figures.
Results from the Consumer Confidence Survey conducted by Nielson and the British Retail Consortium reveal that 66 per cent of people are aiming to spend less on gas and electricity in order to save money.
More than half of respondents said that even after the economy returns to normal they will continue to try to spend less on energy.
Justin Sargent, managing director of Nielson, said: "It seems that consumers have implemented a number of strategies to stay within their budgets and they intend to persist with some of these even when times become easier. This foray into a more frugal way of life for some may well turn out to be something that shapes lifestyles for many years to come."
The survey questioned over 25, 000 people online to gauge how the recession is affecting spending.
This comes at the same time as consumer group Which? issued its latest advice saying that autumn is the best time to consider changing energy provider.
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