Following on from many other providers of energy, the Co-operative have entered the energy market with a tariff that will supposedly make it simple, fair and competitive according to The Guardian.
Co-operative Energy will offer a single variable tariff to consumers to help cut down on energy prices in a market where competition is fierce.
The organisation say that they will not penalise customers for switching providers nor will they give preferential treatment to new customers over existing ones.
Recently the company commented on other providers saying that their tariffs were "baffling and bewildering" and plan to start a twice yearly profit-sharing scheme with its customers, challenging profits made by other energy suppliers.
Co-operative Energy's Nigel Mason said: "It is time this industry had a radical shake up. Customers have been bamboozled by complicated tariffs and confused by changing prices and unfair contracts, and it has to stop.
"We are determined to provide a fair and transparent service for Co-operative Energy customers and to let them share in the profits. We are campaigning for long-overdue reform in the energy industry."
Latest gas and electricity news brought to you by UK Power - the energy price comparison site.
Click here to run an energy price comparison, and see if you could be paying less for your gas and electricity.