A prominent member of the so-called "Big Six" energy suppliers in the United Kingdom, Scottish and Southern has launched as scathing attack on its rivals, according to an article published by the Telegraph.
The supplier's CEO, Ian Marchant, speaking at the Policy Exchange event criticised competitors, accusing them of adopting "predatory pricing" techniques that prevent smaller companies from getting a foothold in the market.
He said: "That is predatory pricing. It's trying to put (smaller suppliers) out of business. They can't compete with that on a long-term basis."
Scottish and Southern have just announced plans for an overhaul aimed at regaining customer trust - at a time when it is at an all time low.
The energy supplier will, under a new system, allow customers an annual review of their existing deal with the firm - in effect making it easier for them to determine whether they're getting the best possible value for money.
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