SSE (formerly Scottish and Southern Energy) has announced that it will be discontinuing the cheaper Internet energy tariffs it currently offers, according to an article published by the Telegraph.
The company â€“ one of the "big six" energy suppliers in the United Kingdom â€“ is said to be in the process of writing to the Energy Secretary, Chris Huhne, to inform him of the decision.
Chief Executive for SSE, Ian Marchant has stated that by scrapping the discounted tariffs found on the Internet, the company would be able to offer lower prices for everyone.
Explaining the move, he said: "It means 10 per cent of our customers are not getting a special deal so that everybody can get a slightly better deal.
"All our customers will have access to all of our deals. It doesn't matter whether you are online or not," he added.
Industry regulator, Ofgem, are already planning towards a simpler tariff system and by making the first move, SSE are likely to have increased the pressure on its other "big six" competitors.
Latest gas and electricity news brought to you by UK Power - the energy price comparison site.
Click here to run an energy price comparison, and see if you could be paying less for your gas and electricity.